Coke Beijing
Olympics

Faced with balancing Coca-Cola’s visual identity standards with the International Olympic Committee’s standards, The “Coke Side of Life” campaign principles, as well as the Beijing Olympic identity, we discovered our own challenges of proportions. Working with a consortium of Coke’s global design partners, the design’s focus was to inspire people to live on the “Coke Side of Life” with a heightened sense of Olympic possibility.

Work shown was created while employed at Anthem Worldwide