Old El Paso
Fajitas and
Enchiladas

Old El Paso, had lost its way in the highly competitive ethnic food category. It was viewed as the American version of Mexican food. The strategic direction was to return to its roots of authentic Mexican cuisine made easy. Utilizing the celebratory nature of Papel Picado, the food is staged against bold colors and the brand is transformed into an extractable unit.

Work shown was created while contracting for BrandImage