Slim Jim The Max Beef Jerky

Slim Jim The Max was an introduction into an older demographic (18-24). Borrowing upon the cultural acceptance and power of tattoo art, street art and custom cars, the “Max” identity appears within a maze of Gothic line work. All of the elements; brand, flavor delivery, and product reveal work in unison to convey intrigue, power and manliness.

Work shown was created while employed at Anthem Worldwide